Henley Business School Seminars for Entertainment Industry


Henley Business School are once again taking a current topic of interest for the entertainment industry and hosting an MBA level seminar on 22 November from 10-5pm.  The seminar is for senior brand/music and entertainment executives to discuss the and hear presentations on Analytics, led by key note speaker Sir Richard Heygate…how creatives are now being pushed to look to digital statistical analysis as inspiration for their campaigns, becoming increasingly less reliant of pure creative instinct. Brands having access to the new age of digital analysis puts them in a more informed position of the consumers than ever before.

A panel of seasoned experts will showcase cutting-edge thinking to answer these questions……

  • What can you reasonably expect to gain by delving into data?
  • What should you measure and when?
  • What tools do you really need and why?
  • What rewards are possible?

The following visionaries will be featured as speakers at the seminar:

Sir Richard HeygateChairman and Keynote Speaker
Managing Partner of Oneida Associates, and a long-standing pioneer in applying advanced analytics technologies and techniques

Andrew Grill – Partner at IBM (former CEO of KRED.com)

Anna Morrough- Google, Entertainment & Media

David Orman -Vice President of Kwame Corp

Colin Strong- Managing Director of GfK – Media & Entertainment

Marie-Alicia Chang – Co-founder of Semetric, Music Metrics

Simon Presswell – Managing Director of Ticketmaster

Guy Champniss – Associate Professor of Marketing and Consumer Behaviour.


Price for the full day seminar with lunch included £245 + VAT Places are strictly limited; to reserve yours, or for more details about the event, visit: http://store.rdg.ac/HBS-MarketingWithByte

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